A little bit about me…

I’m a brand strategist, creative director, and always a writer. I create voices for brands with soul, substance, and style, and I inspire and lead in-house and agency creative teams. I use words to tell vivid stories and create unexpectedly emotional experiences between brands and their target audiences. 

I was born and raised in Hong Kong. I was a stand up comedian in NYC and started my writing career in Las Vegas. I’ve lived and worked in a lot of interesting places and with a lot of fascinating people, which helps me see things differently and create original and highly differentiated strategy and marketing content for global and local brands.

I love meeting people who are doing and making interesting things in the world and coming up with creative solutions to help them take advantage of their biggest opportunities. Let’s talk.

Experience

In-house:

Eventbrite — Creative Director

San Francisco, CA / 2018 - 2020

Epsilon Theory — Brand Director

San Francisco, CA / 2016 - 2018

Agency:

Moving Brands — Copy Director

San Francisco, CA / 2012-2016

• Google Play + Sonos, Asana, DeviantArt, IfOnly, Life360

Turf — Senior Copywriter

New York, NY / 2008 - 2012

• CNN, Weleda

Saatchi & Saatchi — Copywriter

New York, NY / 2008

• I Love NY

Media:

Greenspun Media Group — Journalist, Travel Writer

Las Vegas, Nevada / 2006 - 2008

• Las Vegas Life, Las Vegas Weekly, Las Vegas Magazine